Vision, Values and Identity

Our Vision – by 2025

We will be delivering one of the best education and student experiences amongst UK

universities that enables and inspires our students. We will be internationally known for a

transformative student experience and employability outcomes regardless of background.

Our discoveries and research will emphasise existing and new signature areas, where we

match the best in the world.

Our education and research, and the talents of our staff and students, will support social,

economic, cultural, intellectual and public life in ways that will make us one of the leading

civic universities.

We will have a balanced portfolio of programmes having deepened our science and

engineering base, grown our cultural, creative and digital offer and opened the new Kent

and Medway Medical School.

We will remain distinctive among our peers in operating with a major stake in continental

Europe, with a strong European dimension in our academic activity.

We will be delivering education in a variety of ways; face-to-face, online and through

alternative routes, in particular, higher and degree apprenticeships.