What is this programme about ? Photography & New Media, BA

We are in a cultural and historical period in which our society is surrounded and influenced by a wealth of photography like never before. We see it as our task to give students an understanding of the visual and technical skills necessary to understand, critically question, and reflect on different visual languages. Understanding the medium of photography and its conscious use are therefore indispensable not only in art, but also in advertising and editorial work.

The University of Europe for Applied Sciences (UE) has a pioneering study programme in this field. We were among the first German private universities to establish a photography programme. During your studies, you’ll familiarise yourself with and try out various photographic genres, such as portrait, fashion, art, and docume