About the Courses
Why choose this course?
Industry Expert Panel and constant opportunities with live projects - partner logos listed above
Study the latest in marketing and communications developments across contemporary contexts, including international business
Learn from staff with extensive industry experience while working on real marketing projects
Explore a range of potential career options including sales; brand management; business development; market research; communications; and customer liaison
Benefit from a degree that allows you to step into a marketing career using your CIM qualification
Develop your career opportunities with a year’s fee-free placement in industry (see below), building your experience, adding to your CV and helping you make contacts for the future
If you need a step up into higher education, ta
Why choose this course?
Industry Expert Panel and constant opportunities with live projects - partner logos listed above
Study the latest in marketing and communications developments across contemporary contexts, including international business
Learn from staff with extensive industry experience while working on real marketing projects
Explore a range of potential career options including sales; brand management; business development; market research; communications; and customer liaison
Benefit from a degree that allows you to step into a marketing career using your CIM qualification
Develop your career opportunities with a year’s fee-free placement in industry (see below), building your experience, adding to your CV and helping you make contacts for the future
If you need a step up into higher education, take the degree over four years and start with a Foundation Year (see below)
Thriving Marketing Club with external events
Accredited by Charted institute of Marketing Silver and The Institute of Data & Marketing (IDM)
The University has been awarded second place in the UK in the 2022/23 People & Planet University Green League (first in England) for commitment to a sustainable teaching environment
Modules
Units
Academic Skills For Business (SHR008-1) Compulsory
Anatomy Of A Successful Marketer (MAR025-1) Compulsory
Consumer Behaviour (MAR022-1) Compulsory
Customer Relationship Management (MAR018-1) Compulsory
Introduction To Digital Marketing And Analytics (MAR020-1) Compulsory
Principles Of Marketing (MAR001-1) Compulsory
Using Data To Build Business Practice (BSS004-1) Compulsory
Brand Management (MAR016-2) Compulsory
Career In Practice (MAR027-2) Compulsory
Contemporary Issues In Marketing (MAR030-2) Compulsory
Digital Innovation And Entrepreneurship (MAR038-2) Compulsory
Interactive Marketing Management (MAR032-2) Compulsory
Marketing Communications In The Digital Age (MAR021-2) Compulsory
Continuing Professional Development (MAR027-3) Compulsory
Marketing Ethics And Corporate Social Responsibility (Csr) (MAR028-3) Compulsory
Marketing In A Global Context (MAR014-3) Compulsory
Preparation For Specialist Research Project (MAR029-3) Compulsory
Specialist Research Project (MAR030-3) Compulsory
Topical Marketing Communications Practice (MAR031-3) Compulsory