The BSc Business Management with Marketing program offers students a comprehensive understanding of both business management and marketing principles. It covers a wide range of subjects including finance, operations, human resources, and marketing strategy.

Students learn about the fundamentals of marketing, including consumer behavior, market research, branding, advertising, and digital marketing. They develop skills in market analysis, strategic planning, and implementing marketing campaigns. The program emphasizes critical thinking, problem-solving, and decision-making skills within a marketing context.

Throughout the program, students engage in practical projects, case studies, and simulations to apply their knowledge and gain hands-on experience. They learn how to analyze market trends, identify target audiences, develop effective marketing strategies, and measure the success of marketing initiatives.

Graduates of the BSc Business Management with Marketing program are well-prepared for a variety of career opportunities in marketing departments, advertising agencies, market research firms, and brand management. They can pursue roles such as marketing manager, brand strategist, market researcher, digital marketer, or sales executive.

Overall, this program equips students with a solid foundation in business management while providing specialized knowledge and skills in marketing. It prepares graduates to navigate the ever-changing marketing landscape, develop innovative strategies, and drive business growth through effective marketing initiatives.