The changes in digital technology and distribution has provided opportunities for the new generation of photographers and graduates, who are more able to adapt to the technological challenges and processes, but also opportunities in multi-disciplinary and expanded practice such as fashion films, moving image digital billboards etc., aided by high quality moving image capabilities of the current DSLR cameras.

The majority of the BA (Hons) Commercial Photography graduates will work as self-employed and/or freelance. They may start work as photography assistants gradually progressing into freelance photography or they may set up their own studios/ entrepreneurial ventures such as magazines. Increasingly graduates may take on roles such as producer, project manager, social media manager; digital marketing and design or marketing and PR.