About the Courses
Centennial College's Advertising Media Management program will prepare you for a media planning and buying career within the advertising and communications industry.
Intensive, hands-on, industry-approved advertising media management courses will provide you with the fundamentals of media management. At the same time, they'll highlight consumer-driven communication channel choices (such as mobile platforms) for advertising messages.
In this graduate certificate program, you'll:
Develop expertise in reaching target audiences with creative messages;
Build your business and negotiation skills on behalf of advertising clients to achieve strategic results;
Expand your knowledge of emerging media;
Master industry-specific syndicated research databases and software;
Complement your in-class education with a 14-week
Centennial College's Advertising Media Management program will prepare you for a media planning and buying career within the advertising and communications industry.
Intensive, hands-on, industry-approved advertising media management courses will provide you with the fundamentals of media management. At the same time, they'll highlight consumer-driven communication channel choices (such as mobile platforms) for advertising messages.
In this graduate certificate program, you'll:
Develop expertise in reaching target audiences with creative messages;
Build your business and negotiation skills on behalf of advertising clients to achieve strategic results;
Expand your knowledge of emerging media;
Master industry-specific syndicated research databases and software;
Complement your in-class education with a 14-week industry field placement.
Modules
Semester 1
integrated Marketing Foundations
Business Communications
Career Readiness
Digital Communications I
Media Research Data and Analyses
Introduction to Media Planning
Media Buying and Measurement
Connection Planning
Professional English Communications
Semester 2
Advertising Planning & Campaign Management
Media Account Administration
Media Buying and Reporting
Digital Communications II
Media Advertising Negotiation and Sales
Media Industry Issues
Story works
Semester 3
Field Placement (Media Management)
English Language Requirements
- Degree or a three-year college diploma in any discipline
- We will consider applicants who have successfully completed partial post-secondary education (minimum two years) and have relevant work experience
-
IELTS Academic
6 band
Requirements
- English language proficiency
Attend a mandatory program admission session where applicants will:
- Complete a basic mathematics test
- Complete a writing assignment
- Answer a questionnaire to help us assess suitability for the program and industry
- Submit an up-to-date resume