About the Courses
The curriculum encourages students to think responsibly and connect advertising concepts with history as well as contemporary society. Students compare and critique advertising and brand communication as they analyze the integrated nature of the current media world. They are stimulated to think independently and work collaboratively in a professional manner. Oral and written communication is emphasized as students learn to create innovative advertising messages. The program combines a focus on skills training with creativity and critical thinking.
Students majoring in advertising gain detailed understanding of the creative and business-related aspects of advertising, ultimately preparing them for careers in account service, brand management, copywriting, sales, production, design and layout, digital strategy, media planning, and research. Students majoring
The curriculum encourages students to think responsibly and connect advertising concepts with history as well as contemporary society. Students compare and critique advertising and brand communication as they analyze the integrated nature of the current media world. They are stimulated to think independently and work collaboratively in a professional manner. Oral and written communication is emphasized as students learn to create innovative advertising messages. The program combines a focus on skills training with creativity and critical thinking.
Students majoring in advertising gain detailed understanding of the creative and business-related aspects of advertising, ultimately preparing them for careers in account service, brand management, copywriting, sales, production, design and layout, digital strategy, media planning, and research. Students majoring in advertising take additional coursework from other departments within the college as well as approved electives outside the college.
The department also hosts industry professionals who speak to students about internships and careers in advertising. A variety of student organizations are available at the department and college level offering students hands-on experience. There are multiple opportunities to participate in local/national competitions.
Communication Literacy Plan. Communication literacy in the Advertising and Brand Strategy department is evidenced by competence in writing, speaking, and creating advertising content. A sequenced approach begins with a foundation in writing, then creative design work, and finally a capstone experience that incorporates synergy among written, oral, and creative communication skillsets. The following courses fulfill the plan for Communication Literacy in the Advertising major: ADV 3312, ADV 3361, and ADV 4312.
Modules
First Year
Fall
MCOM 1300 - Foundations of Media and Communication 3 Semester Credit Hours
POLS 1301 - American Government 3 Semester Credit Hours
ENGL 1301 - Essentials of College Rhetoric 3 Semester Credit Hours
MATH 1300 - Contemporary Mathematics 3 Semester Credit Hours
OR
MATH 1320 - College Algebra 3 Semester Credit Hours
Life and Physical Sciences 4 Semester Credit Hours
(choose from the University’s core curriculum)
MCOM 1100 - Success in Media and Communication 1 Semester Credit Hours
Total: 17
Spring
MCOM 2310 - Business and Professional Communication 3 Semester Credit Hours
POLS 2306 - Texas Politics and Topics 3 Semester Credit Hours
ENGL 1302 - Advanced College Rhetoric 3 Semester Credit Hours
MATH 2300 - Statistical Methods 3 Semester Credit Hours
OR
MATH 2345 - Introduction to Statistics with Application to Business 3 Semester Credit Hours
(MATH course must be passed with a C or better)
Life and Physical Sciences 4 Semester Credit Hours (choose from the University’s core curriculum)
Total: 16
Second Year
Fall
ADV 3310 - Principles of Advertising 3 Semester Credit Hours
MCOM 1301 - Introduction to Digital and Social Media 3 Semester Credit Hours
MCOM 2320 - Writing for Media and Communication 3 Semester Credit Hours
HIST 2300 - History of the United States to 1877 3 Semester Credit Hours
Social and Behavioral Sciences 3 Semester Credit Hours (select from the university core curriculum)
Total: 15
Spring
ADV 3312 - Advertising Writing 3 Semester Credit Hours
HIST 2301 - History of the United States since 1877 3 Semester Credit Hours
MCOM 2301 - Visual Storytelling 3 Semester Credit Hours (fulfills Creative Arts requirement)
MCOM 2330 - Media Literacy 3 Semester Credit Hours (fulfills Language, Philosophy, and Culture requirement)
MCOM 2350 - Communicating in a Global Society 3 Semester Credit Hours
Total: 15
Third Year
Fall
ADV 3318 - Advertising Research and Consumer Insights 3 Semester Credit Hours
ADV 3320 - Advertising and Society 3 Semester Credit Hours
MCOM Global Communication or Foreign Language 3 Semester Credit Hours
Group A 3 Semester Credit Hours
Group B 3 Semester Credit Hours
Total: 15
Spring
ADV 3351 - Advertising Media Planning 3 Semester Credit Hours
MCOM Global Communication or Foreign Language 3 Semester Credit Hours
Group A 3 Semester Credit Hours
Group B 6 Semester Credit Hours
Total: 15
Fourth Year
Fall
ADV 3361 - Advertising Design and Branding 3 Semester Credit Hours
Group A 3 Semester Credit Hours
Group B 3 Semester Credit Hours
Group C 3 Semester Credit Hours
MCOM Elective 3 Semester Credit Hours
Total: 15
Spring
ADV 4312 - Advertising Campaigns 3 Semester Credit Hours
MCOM Elective 3 Semester Credit Hours
Group C 6 Semester Credit Hours