About the Courses
Centennial College's Advertising and Marketing Communications Management program is about tapping into your creative talent and strategic thinking and using business savvy to generate new and exciting ideas. If you prefer to watch the Super Bowl for the commercials, this program is for you.
Taking place over three years, the courses in this advertising program will begin by building a foundation in all aspects of the industry, which will prepare you for the final year of study when you'll choose to specialize in account management, digital creative, or media buying and planning. This program is the only Greater Toronto Area college advertising program to include a full-semester 14-week field placement.
In the Advertising and Marketing Communications Management program, you'll:
Learn the entire advertising process, including creative developm
Centennial College's Advertising and Marketing Communications Management program is about tapping into your creative talent and strategic thinking and using business savvy to generate new and exciting ideas. If you prefer to watch the Super Bowl for the commercials, this program is for you.
Taking place over three years, the courses in this advertising program will begin by building a foundation in all aspects of the industry, which will prepare you for the final year of study when you'll choose to specialize in account management, digital creative, or media buying and planning. This program is the only Greater Toronto Area college advertising program to include a full-semester 14-week field placement.
In the Advertising and Marketing Communications Management program, you'll:
Learn the entire advertising process, including creative development, research, developing strategies, campaign planning, production, and media planning and buying;
Learn to produce content within the range of advertising genres;
Gain the ability to tell clients' stories with persuasive advertising;
Plan and develop campaigns on multiple platforms;
Develop your instincts and strategic abilities while meeting deadlines in a professional and creative environment;
Modules
Semester 1
CA-101Introduction to Agency Advertising
CA-105Foundations in Marketing
CA-109Presentation and Collaboration Techniques
CA-110Consumer Behaviour in Practice
CO-108Tools and Processes for Communicators
COMM-170/COMM-171College Communications 2
Semester 2
CA-103Introduction to Media Planning
CA-106Integrated Marketing
CA-120Creative Concept Development
CA-204Introduction to Digital Design
CA-210Account Management
COMM-180College Communications 3
GNED General Education Elective
Semester 3
CA-200Copywriting 1
CA-201Advertising Media Selection
CA-209Advertising Design & Production
CA-319Business Communications
CA-321Advertising Issues
GNED-500 Global Citizenship: From Social Analysis to Social Action
Semester 4
CA-211Interactive Media and Print Production
CA-305Campaign Planning
CA-313Broadcast & Digital Content Production
CA-317Administration and Finance
CA-328Media Buying and Negotiation
GNED General Education Elective
Academic Option
CA-326Digital & Social Media Creative
CA-327Digital Communications Planning
Semester 5
Semester 6
English Language Requirements
- Ontario Secondary School Diploma (OSSD), or equivalent, or mature student status (19 years or older)
- Grade 12 English (C or U), or equivalent (minimum grade required), or take the Centennial College English Skills Assessment for Admission (score of 170 or 171 required)
-
IELTS Academic
6 band
Requirements
- English language proficiency
- Attending the program admission session for Advertising and Marketing Communications Management is highly recommended.