About the Courses
Learning Outcomes
The graduate has reliably demonstrated the ability to:
Determine, analyze and respond to clients' advertising and marketing communications objectives by applying principles of marketing and communications.
Perform a market segmentation analysis, determine the organization's target market/audience and define the consumer behaviour of each segment.
Develop an integrated advertising and marketing communications plan and persuasively present and defend it.
Evaluate the effectiveness of integrated advertising and marketing communications initiatives.
Develop advertising and marketing communications material in compliance with current Canadian legislation, industry standards and business practices.
Develop creative solutions to address advertising and marketing communications challenges.
Pl
Learning Outcomes
The graduate has reliably demonstrated the ability to:
Determine, analyze and respond to clients' advertising and marketing communications objectives by applying principles of marketing and communications.
Perform a market segmentation analysis, determine the organization's target market/audience and define the consumer behaviour of each segment.
Develop an integrated advertising and marketing communications plan and persuasively present and defend it.
Evaluate the effectiveness of integrated advertising and marketing communications initiatives.
Develop advertising and marketing communications material in compliance with current Canadian legislation, industry standards and business practices.
Develop creative solutions to address advertising and marketing communications challenges.
Plan, implement, monitor and evaluate projects by applying principles of project management.
Complete all work in a professional, ethical and timely manner.