Experiential learning

In this program you won’t get a lot of “chalk and talk.” There are no lectures, exams or tests. Instead, you’ll develop your creative potential in an engaging and stimulating environment:

Apply new learning right away with team projects, and present them to faculty for immediate feedback.

Work through hands-on case studies focusing on Canadian brands and companies such as Steam Whistle Brewery and WestJet.

Develop brand identities and creative concepts for ads in magazines, newspapers, TV commercials, videos and social media.

Enjoy the freedom to be inventive and experiment, with a focus on storytelling and creative thinking.

Get hands-on experience developing creative designs using the latest industry software, including Adobe Creative Suite.

Earn recognition you can add to your résumé with program awards of distinction at the end of the year.

Share your polished creations with invited guests during an annual showcase of student work.

Nobody knows you like you know yourself. Tailor your learning to your own needs:

Evaluate and guide your professional development with self-directed activities promoting social, cultural and personal understanding

Plan your own trips and workplace visits, individually or in groups, to explore your interests.

Independent studies in the fourth semester can include a major project with a community partner or in an area of personal or professional interest (with faculty approval).

Or, students may apply to pursue a semester-long field placement, continuing their independent learning on the job.

Outstanding faculty make the difference

Get lots of one-on-one feedback from experienced teachers.

Professors continue to liaise with industry professionals and advisors, bringing client experience and emerging trends to the classroom.

The program solicits feedback from local industry leaders to ensure grads have the fresh, up-to-date skills, attributes and abilities for which employers are looking.