Learning Outcomes

Successful graduates of this program will be able to:

Analyze an organization's strategic communication opportunities across traditional and digital marketing communication channels.

Create multiplatform marketing communication programs to address defined objectives.

Think strategically in weighing communication options and providing objective based recommendations in a chosen area of specialization.

Communicate industry terminology, theories, data, best practices and principles to present and support their work.

Demonstrate interpersonal and organizational skills to work effectively in a team environment in execution and measurement of strategic communication plans.