About the Courses
Learning Outcomes
The graduate has reliably demonstrated the ability to:
Identify and respond to clients' advertising and marketing communications objectives by applying principles of marketing and communications.
Perform a market segmentation analysis, identify the organization's target market/audience and define the consumer behaviour of each segment.
Develop an advertising plan and present and defend it persuasively.
Contribute to evaluating the effectiveness of advertising and marketing communications initiatives.
Collaborate in the development of advertising and marketing communications material, in compliance with current Canadian legislation, industry standards and business practices.
Participate in the development of creative solutions to address advertising and marketing communications challenges.
Learning Outcomes
The graduate has reliably demonstrated the ability to:
Identify and respond to clients' advertising and marketing communications objectives by applying principles of marketing and communications.
Perform a market segmentation analysis, identify the organization's target market/audience and define the consumer behaviour of each segment.
Develop an advertising plan and present and defend it persuasively.
Contribute to evaluating the effectiveness of advertising and marketing communications initiatives.
Collaborate in the development of advertising and marketing communications material, in compliance with current Canadian legislation, industry standards and business practices.
Participate in the development of creative solutions to address advertising and marketing communications challenges.
Contribute to planning, implementing, monitoring and evaluating projects by applying the principles of project management.
Complete all work in a professional, ethical and timely manner.