Learning Outcomes

The graduate has reliably demonstrated the ability to:

Solve specific advertising and marketing communications challenges by providing strategic insights into target markets/audiences and consumer behaviour.

Develop and persuasively present and defend a professional, integrated advertising and marketing communications plan based on research evidence.

Manage the execution of an advertising and marketing communications plan from conception to completion.

Evaluate the effectiveness of an advertising and marketing communications initiative.

Identify and adhere to advertising and marketing communications standards and practices in accordance with relevant Canadian legislation and established international business practices.

Complete all work in a professional, ethical and timely manner.

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