Summary

The BSc (Hons) Accounting and Marketing programme meets the needs of those wishing to combine accounting equally with marketing. This course will give you the analytic skills of accounting and the creative vision of a marketer, opening doors to diverse career paths in a constantly evolving business landscape.

By studying accounting as a main subject together with marketing as a main subject, you will be combining two very important disciplines in global business. Accounting, the language of business, deals with financial accounting, management accounting, digital accounting, analytics and audit. Marketing, on the other hand, focuses on creating brand identities, understanding consumer behaviour, and developing digital strategies to connect with customers. When you combine these disciplines, you acquire a versatile skill set that meets the needs of a changing business landscape.

Both accounting and marketing professions are in high demand, offering competitive salaries. The BSc (Hons) Accounting and Marketing programme equips graduates for a career in industry, commerce or the public sector. The BSc (Hons) Accounting and Marketing programme prepares you for a diverse array of career opportunities available upon graduation. Whether you aspire to be an accountant, marketing manager, or even an entrepreneur, this course allows you to follow your passion and carve out your niche in the global business environment.